Where does the name come from?
I (Emily here) gave Erik the task one weekend to come up with a list of name ideas for the videography company we would one day (Lord willing) be starting. This is back when we were dating long distance and saw each other once every couple of weeks so really he had two weeks to brainstorm. He loves the whole brainstorming thing so this was a task he took on with excitement. By the next weekend he had a list of 20 or so name ideas and some I really think we should have given a bit more credit - "Emily and Erik Richison Wedding Videography" or "Olive & Red"(this one depicting the color of our skin, classic). Reeeeeeeal winners there. Nah.
He gets down toward the bottom of his list and says "Willow. Because just as willow trees need to be near a water source in order to grow and truly flourish, we need to be rooted in Christ." We wept. Really. We sat there in Starbucks and cried. I think those are called Holy tears, or at least we attributed it to confirmation from the Spirit that this would be the name.
We started sharing the name with others, almost as an accountability for us that if we told people then we'd actually have to start this thing one day. When sharing the idea with our friend Ellie Berry, she shared with us the passage in Isaiah of the willow by the stream:
For I will pour water on the thirsty land, and streams on the dry ground; I will pour my Spirit upon your offspring, and my blessing on your descendants. They shall spring up among the grass like willows by flowing streams. This one will say, 'I am the Lord's'... - Isaiah 44:3-5a ESV
"Narrative" did not come till a few months later. As narrators, we're telling stories, we're sharing your story. Our God is the ultimate narrator and He's allowing us to join in on His creation and narrate the story He's already written.
When God created man, He created him in the likeness of God - Genesis 5:1 ESV
What about the logo?
We had two things in mind for the logo - a strong word mark & and the incorporation of the willow tree that could ask as a stand alone mark of the company. We reached out to Jason Yang at Invisible Element to brainstorm for us and create something truly beautiful. Jason blessed us with the beautiful logo you now see for Willow Narrative. He made the "o" of "Willow" into a branch, symbolizing the wedding bands in marriage and how the covenant of marriage remains for a lifetime, just like the "o."
What therefore God has joined together, let not man separate - Mark 10:9 ESV
Let's be real, my favorite color is green and everything that could be classified as "neutral" - so why not make those our business colors? Plus willow trees are green and Erik was in agreement. And yes they were also our wedding colors :)
What a journey it's been and a journey it will continue to be. Thank you for your sweet encouragement and support in joining us on this adventure!